Plumbing Business Growth Tactics You Can Implement This Week
Intro
Growing your plumbing business doesn’t have to mean hiring a new crew or dropping thousands on ads. Sometimes, the best growth moves are simple tactics you can apply immediately—without waiting months to see results.
This post gives you 6 plumbing business growth strategies you can implement this week to improve visibility, land more jobs, and boost efficiency.
1. Call Every Open Estimate from the Last 30 Days
Chances are you’ve sent out estimates that haven’t been followed up on—and you’re leaving money on the table.
What to do:
Pull a list of all pending quotes
Call, email, or text each lead to check in
Offer a limited-time incentive to book now
Pro Tip: Use Pipedrive to create a “Pending Estimate” pipeline and set automated follow-up reminders.
2. Ask 5 Happy Customers for a Google Review
Social proof = more leads. Google reviews improve local SEO and influence prospects searching for a plumber in your area.
Script to use:
“Hey [Customer Name], I really appreciate your business. Would you mind leaving us a quick Google review? It really helps local customers find us. Here’s the link: [Insert Direct Review Link]”
Use Whitespark’s review link generator to make it easy.
3. Create a Simple Seasonal Promo
Don’t overthink it. Launch a quick, low-friction special offer this week.
Examples:
$50 off a water heater replacement
Free sump pump inspection with any repair
$99 whole-home plumbing check-up
Promote it with a simple Facebook post, email blast, and an update to your Google Business Profile.
4. Tighten Up Your Scheduling Process
Efficiency = more jobs per day. If scheduling is disorganized, you're burning time and labor.
Fix it:
Use a tool like Jobber or Monday.com to organize job assignments
Group jobs geographically to reduce drive time
Send appointment reminders automatically via text or email
Need automation? Set up Pipedrive + Zapier to trigger internal tasks and customer messages.
5. Audit and Improve Your Top 3 Website Pages
Most plumbing sites get 80% of their traffic on just a few pages—usually the homepage, services, and contact page.
Quick wins:
Add clear calls to action (“Schedule Your Free Estimate”)
Improve page titles with local keywords (“Emergency Plumbing in Columbus, OH”)
Make sure your phone number is mobile-clickable
Add recent reviews and before/after photos
Run your site through PageSpeed Insights to ensure fast load times.
6. Create a Simple Referral Ask Email
Referrals are your most profitable leads—but most contractors don’t ask for them enough.
Try this email:
Subject: Know someone who needs a great plumber?
Hi [First Name],
Just a quick note to say thanks again for choosing us. If you know anyone who needs plumbing help, we’d love the chance to earn their business.
Refer a friend and get $25 off your next service—or a $25 gift card, your choice.
[Your Name]
[Business Name]
[Phone Number + Website]
Conclusion
Small moves can lead to big growth—especially when you make them consistently. If you take just one or two of these tactics and apply them this week, you’ll start building momentum toward better revenue, more reviews, and smoother operations.
Want help building a full growth strategy for your plumbing business?
Book a free consultation with Columbus Business Consulting—we’ll build a plan that fits your schedule, goals, and crew.
